Stop Firefighting. Start Scaling.

RevOps infrastructure for B2B SaaS teams growing too fast for their systems.

Growth Shouldn't Feel Like Chaos

Forecast Accuracy Under 70%

Your board wants predictability. Sales and Finance aren't aligned. Every QBR feels like damage control.

Teams Operating in Silos

Marketing passes leads Sales can't work. CS has renewal data no one sees. You're losing deals to internal friction.

CRM as Graveyard

Reps don't trust the data. Leadership can't make decisions. You're building dashboards on quicksand.

Hiring Your Way Out

Revenue per head is declining. You're adding bodies faster than systems. Scaling feels impossible.

What You Get Instead

1 Forecast You Can Defend

85%+ accuracy within 90 days. Clean pipeline data. Confidence in your numbers.

2 One Revenue Engine

Shared definitions. Aligned metrics. Handoffs that don't leak pipeline.

3 Systems That Scale

Documented processes. Automated workflows. Growth without proportional headcount.

How We Work

Embedded operator. Not a consultant with a deck.

01 Fractional RevOps Leader

Embedded 1–3 days/week. Build your roadmap, own execution, transfer to your team.

Outcome: Clean forecast, automated reporting, documented processes within 90 days.

02 RevOps Audit

Deep diagnostic. Prioritized 90-day roadmap. What to fix first and why.

Outcome: Clear priorities, quick wins identified, executive-ready roadmap.

03 Systems & Automation

Build revenue infrastructure. CRM rebuilds, forecast models, dashboards, AI workflows, data enrichment, intelligent automation.

Outcome: Production-ready systems with 3-5 hours saved per rep per week.

04 Demand Generation

Build predictable pipeline. Outbound strategy, target account selection, messaging, sequencing, lead generation programs.

Outcome: Repeatable outbound motion generating qualified pipeline monthly.

From Chaos to Clarity in 90 Days

Quick wins in weeks 1–2. Measurable impact by week 6. Full velocity by week 12.

Audit

Diagnose what's broken. Prioritize by impact. Deliver roadmap with quick wins.

Build

Design and implement core systems. Train your team. Document everything.

Hand Off

Transfer ownership. Automate what's repeatable. Leave you self-sufficient.

Stop Guessing. Start Scaling.

45-minute diagnostic. No pitch. Just clarity on what to fix first.

Built for Hypergrowth

Proven RevOps systems for B2B SaaS teams scaling past $10M ARR.

01 Fractional RevOps Leadership

Embed 1–3 days per week. Own your roadmap, build your systems, train your team.

You Get: Quarterly roadmap, weekly execution, CRM governance, automated reporting, cross-functional alignment

Timeline: Quick wins weeks 1–2. Full velocity week 12. Handoff week 24.

Best For: Teams without dedicated RevOps or between full-time hires

02 RevOps Audit

Deep diagnostic. Prioritized roadmap. What to fix first and exactly why.

Deliverables: Executive findings report, 90-day roadmap, KPI framework, resource plan

Timeline: 2–3 weeks from kickoff to final presentation

Best For: Validating strategy before hiring or planning next fiscal year

03 Systems & Automation

Build the revenue infrastructure that scales. CRM architecture, forecast models, dashboards, AI workflows, data enrichment pipelines, intelligent automation.

Includes: System builds, AI implementation, workflow automation, training, handoff docs

Timeline: 4–10 weeks depending on scope and complexity

ROI: Typically 3–5 hours saved per rep per week plus improved data quality

04 Demand Generation

Build predictable, repeatable outbound pipeline. Target account strategy, messaging framework, multi-channel sequencing, lead generation programs that actually convert.

Deliverables: ICP definition, target account lists, messaging playbook, outbound sequences, performance framework

Timeline: 3–6 weeks to design and launch initial motion

Best For: Teams launching or scaling outbound, need predictable pipeline generation

Built Revenue Systems at Scale

10+ years building RevOps infrastructure for high-growth B2B SaaS.

We combine operational rigor with technical execution. No theory. No fluff. Just proven systems that scale.

How We're Different

Most consultants deliver a deck. We embed with your team, build the systems, and transfer ownership. You get working infrastructure, not recommendations.

Core Principles

Data Over Politics

Clean data. Clear definitions. Decisions grounded in reality.

Process Before Tools

Design the right process first, then tools support it. Never the other way around.

80/20 Everything

Focus on high-leverage changes. Quick wins build momentum.

Document Everything

Knowledge scales when it's written. Tribal knowledge doesn't.

Embedded Operator

We're on your team, not watching from the sidelines.

Meet the Founder

Engineer turned RevOps operator. Built systems supporting $100M+ ARR.

Brian Calahan

Founder

Background: BS Industrial & Systems Engineering (Georgia Tech), JD (Georgia State, Cum Laude). 10+ years building RevOps at Cardlytics, Worldpay, AT&T.

Expertise: Forecast modeling, CRM architecture, comp plan design, deal desk operations, cross-functional GTM alignment. Trusted advisor to CROs and CFOs at companies scaling from $10M to $100M+ ARR.

Philosophy: Great RevOps is invisible. If your systems work, your team focuses on customers, not Salesforce.

90 Days to Working Systems

Quick wins in weeks. Full velocity in quarter. Self-sufficient by handoff.

Audit & Foundation

Weeks 1-4

Diagnose what's broken. Prioritize by impact. Identify quick wins. Deliver executive roadmap with clear next steps and resource requirements.

Build & Implement

Weeks 5-12

Design and build core systems: process, CRM architecture, dashboards, cadences, and outbound strategies. Test, iterate, scale. Deliver documented playbooks and a trained team ready to execute.

Optimize & Hand Off

Weeks 13+

Monthly reviews, automation opportunities, coaching. Plan next maturity level. Deliver self-sustaining operations with clear handoff and ongoing support plan.

Who This Works For

You're a fit if:

✓

Have product-market fit and growing revenue

✓

Leadership aligned on need for change

✓

GTM teams in place but systems breaking

✓

Ready to commit to new disciplines

Not a fit if:

✗

Still searching for product-market fit

✗

Leadership not aligned on priorities

✗

Want hands-off consulting or decks

✗

Broken sales fundamentals (RevOps can't fix this)

Common Questions

Why fractional vs. full-time hire?

Speed, expertise, flexibility. We've built these systems 15+ times. Start Monday. No long-term commitment. Perfect while you search for permanent hire or validate need.

Platform-agnostic?

Yes. HubSpot, Salesforce, Pipedrive. Process first, then tools support it.

Work with our existing team?

Ideal scenario. We level them up and transfer ownership. Goal is to make ourselves obsolete.

Timeline to results?

Quick wins weeks 1-2. Measurable impact weeks 4-6. Full operational strength week 12+.

Just RevOps or demand gen too?

Both. RevOps infrastructure + intelligent automation for pipeline generation. They're linked.

Can we scope one project?

Yes. We need enough context to ensure it aligns with your strategy, but we can scope specific work.

Book Your Diagnostic Call

45 minutes. No pitch. Just clarity on what's broken and how to fix it.

What You'll Get

This isn't a sales call. We'll diagnose your biggest revenue challenge (forecast accuracy, team alignment, CRM health, pipeline generation) and map a clear path forward, even if we don't work together.

Come prepared: Your top 3 revenue challenges or questions

Bring: CRO, VP Sales, VP Marketing (CEO/CFO optional but helpful)